Laycal is invite-only right now. Book a demo, and if it is a fit we send an invitation to your email. That link creates your account and provisions your first assistant.

How fast does it call a new lead?

Within seconds of the form being submitted. There is no queue: every submission triggers its own call, day or night.

Which lead sources work?

Anything that can send a webhook: website forms, Google Forms, ad lead forms through an automation tool, or your CRM. You can also upload a CSV to call an existing list.

What does it actually cost at volume?

Usage-based per calling minute, with no seat licences. Use the calculator above with your own numbers to see cost against the meetings you would gain. Exact rates are confirmed on the demo.

Can it book meetings on my calendar?

Yes. Google Calendar is native. The agent offers real open slots and writes the event the moment the prospect agrees.

Will it work for my industry?

If a fast first call matters and the conversation can be scripted, yes. You set the qualifying questions, the objections to expect and what gets booked. Home services, e-commerce and B2B teams all run it the same way.

Do I need my own telephony provider?

You can bring your own, or use ours. Multi-provider routing means a provider outage reroutes rather than stopping calls.

Laycal

How it works Features Pricing Blog FAQ

Laycal

Invite-only · AI speed to lead

Call every new lead in under a minute.

Name: Laycal
Price: 0.07 USD
Author: Laycal

The moment a form is submitted, Laycal phones the lead, qualifies them, handles objections and books straight into your calendar. HVAC, e-commerce, B2B: any business where the first call wins.

See how it works15 min · access by invitation

Live call 02:14

Maria Reyes

Denver, CO · lead #1247

Connected

AgentDoes Thursday at 10 work for a quick walkthrough?

MariaThursday works. Send me the invite.

Meetings bookedLast 30 days

128+18.2%

LeadsToday

NameLocationStatusTime

Maria ReyesDenver, COBooked4:12

James OkaforAustin, TXCalling0:48

Priya NairSeattle, WAQualified3:05

Tom BeckerChicago, ILVoicemail0:21

Elena RossiMiami, FLBooked5:37

Noah KimPortland, ORQueued—

CalendarGoogle Calendar

Mon

Tue

Wed

Thu

Demo

10:00

Fri

Booked by the agent while the lead was still on the line

Transcriptlead #1248

Hi James, this is Ava from Northwind. You just asked for a quote on our site. Is now a good time?

Sure. That was quick.

Two quick questions, then I can book you straight in with a specialist.

Go ahead.

Lead source Running

Website quote form

Called within a minute1,398 / 1,412

Concurrent calls372 / 500

Call outcomesThis month

1,412calls

Booked128

Answered746

No answer392

Failed146

Recording3:42

1:243:42

Summary

Requested a quote to replace a rooftop unit. Decision maker confirmed, wants it done this month. Site visit booked for Thursday at 10:00.

Assistant Active

Ava · lead response

VoiceWarm, mid-tempo

StyleNatural

ObjectiveBook a meeting

Call lengthNormal

Objections covered

Too expensive

Send me an email

Not the right time

Already have a vendor

Live feed 372 active

14:00:12CONNECTEDlead #1247 · Denver, CO

14:01:29DIALINGlead #1248 · Austin, TX

14:02:46QUALIFIEDlead #1241 · booked Thu 10:00

14:03:03OBJECTION HANDLEDlead #1239 · "too expensive"

14:04:20VOICEMAILlead #1250 · retry queued

14:05:37CONNECTEDlead #1252 · Lisbon, PT

14:06:54DIALINGlead #1253 · Toronto, ON

Answer rateBy day

62%average this week

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Objection handledlead #1239

Prospect

“Honestly, it sounds too expensive.”

Agent

Fair. That is why the visit is free and the quote comes with no obligation. Would Thursday at 10 work for a look?

Stayed on the call · booked Thu 10:00

TelephonyFailover on

Twilio

Primary

38 ms Healthy

Plivo

Standby

44 ms Healthy

Vonage

Standby

51 ms Healthy

If the primary provider degrades, calls reroute to the next one. The campaign keeps running.

BookedJust now

Thursday, 10:00 AM

Maria Reyes · 30 min · Google Meet

Added to Google Calendar

UsageThis month

6,214calling minutes

Calls placed2,826

Average call2.2 min

Assistants4

Seat licences0

Works with

Google Calendar
Google Forms
Twilio
Plivo
Vonage

How it works

From form fill to booked meeting, with nobody chasing.

Connect your lead source

Point anything that can send a webhook at your Laycal endpoint: site forms, Google Forms, your CRM. Or upload a CSV.

Laycal calls within seconds

An AI agent phones the lead while they are still thinking about you, asks your qualifying questions and handles objections.

The meeting lands on your calendar

It offers real open slots, books the one they pick, and hands you the recording, transcript and summary.

Command center

Every call, visible while it happens.

No black box. Watch each lead get called, read the transcript, pull the recording the second the call ends.

Dashboard

Website quote form · last 30 days

7d30d90d

Leads in

1,412+12.4%

Answer rate

62%+4.1%

Qualified

340+22.0%

Meetings booked

128+18.2%

Activity Calls Answered

Live feed 372 active

14:00:12CONNECTEDlead #1247 · Denver, CO

14:01:29DIALINGlead #1248 · Austin, TX

14:02:46QUALIFIEDlead #1241 · booked Thu 10:00

14:03:03OBJECTION HANDLEDlead #1239 · "too expensive"

14:04:20VOICEMAILlead #1250 · retry queued

14:05:37CONNECTEDlead #1252 · Lisbon, PT

Maria ReyesBooked4:12Thu 10:00

James OkaforCalling0:48—

Priya NairQualified3:05Follow-up

Tom BeckerVoicemail0:21Retry queued

Use cases

For any business where the first call wins.

The lead source, the questions and the booking change by industry. The first-minute call does not.

Home services

HVAC, plumbing, roofing, electrical

Trigger: A homeowner requests a repair or a quote.
The call: Asks what is wrong, how urgent it is and where, in the trade’s own terms.
Outcome: A technician visit booked on your calendar.

E-commerce

High-consideration and made-to-order products

Trigger: A shopper asks for a quote, a consultation or a callback.
The call: Confirms what they need, answers the questions you scripted and checks budget.
Outcome: A consultation booked while intent is still high.

B2B

SaaS, agencies, professional services

Trigger: A prospect submits your demo or contact form.
The call: Qualifies on your criteria: role, team size, timeline.
Outcome: A demo on your calendar, with the answers attached.

Also a fit for

Real estateInsuranceSolarAutomotiveEducationLegal intake

Scale

Every lead called, even when fifty arrive at once.

A campaign launch, an ad spike, a form filled in at 3am: each lead gets its own call straight away. Up to 500 calls can run at the same time, so nobody waits behind anyone else.

500

calls at the same time

$0.07

per minute of calling

24/7

nights, weekends and holidays

per-seat licences to buy

Platform

Everything between the form fill and the booked meeting.

An instant call on every lead

Each new lead triggers its own call straight away. Bursts run in parallel, with retry rules for no-answers.

Real-time dashboard

Campaign health, live call states and outcomes without refreshing anything.

Call recording hub

Every conversation stored, searchable and shareable with the team.

Performance analytics

Answer rate, booking rate and cost per booked meeting, per assistant.

Multi-provider setup

Bring your own telephony and voice providers, switch without rebuilding assistants.

AI voice customisation

Voice, pace and personality tuned per assistant, then held consistent on every call.

Calculator

What slow follow-up costs you.

Put in your own numbers: how many leads you get, how many you reach today, and how many you think you would reach if every one were called in the first minute.

New leads per month400

Leads you reach today35%

Leads you would reach calling within a minute60%

Reached leads that book25%

Value of a booked meeting$400

Extra meetings

25/mo

Laycal cost

$62/mo

Extra value

$10k/mo

Uses your own estimates above. Laycal cost assumes one 2.2-minute call per lead at $0.07/min. Indicative only. Your rates are confirmed on the demo.

Pricing

Pay for the calls. Nothing else.

One pay-as-you-go model. No plans, no seats and no monthly minimum.

Calls

from$0.07/ min

billed per second of talk time

Your rate is agreed on the demo
Prepaid credits, top up any time
No seats and no monthly minimum
Up to 500 calls at the same time

Book a demo

Assistants

First one free

then $10 each, one time

One assistant per use case or brand
Your script, questions and objections
Voice and pace set per assistant
No monthly fee per assistant

Included

Everything in the product

on every account

Google Calendar booking
Recordings, transcripts and summaries
Bring your own Twilio, Plivo or Vonage
Dashboard and analytics

Invite-only. Accounts are provisioned by us after the demo. There is no open signup.

Prepaid. Calls stop when your balance reaches zero, so there are no surprise bills.

See it per assistant. Cost per booked meeting on the dashboard.

FAQ

Questions teams ask before the demo.

No. You pick the voice, pace and personality, and the agent handles interruptions and objections mid-sentence. We play real recordings on the demo so you can judge for yourself.

Be the first call every lead gets.

Laycal is invite-only. Book 15 minutes, hear real call recordings, and we'll send an invite if it's a fit.

See what slow follow-up costs